Different characters. One common denominator: the distinctiveness of BMW.
A BMW is unmistakable at the very first glance. Throughout the years, countless BMW design icons have characterised and continually developed the identity of BMW models. Each and every BMW model bears its own individual interpretation of these design icons, underlining its own powerful, independent character.
The front section of a BMW displays typical features that clearly identify it as a BMW. A distinctive design unit is formed by the kidney-shaped grille with the centrally positioned emblem above and the twin headlights on either side.The double-round headlights are slightly cut-off at the top thus ensuring a focused view onto the road.
The two-part radiator grille, the so-called BMW kidney grille, is one of the most characteristic hallmarks of a BMW. It forms the visual centre of the front and is the source of all contours. Whether sporty and flat or large and imposing, its design reflects the character of the respective vehicle.
The kidney grille at the front of the BMW Z4 has a flat and compact position. Its breadth and size reveals the air demand of the powerful engines behind. It provides the unit with the air it needs to ‘breathe’
The proportions of a BMW reveal its dynamic potential: the extended bonnet, the long wheelbase and a set-back passenger compartment promise sheer driving pleasure even when the vehicle is standing still.
The Hofmeister kink is the term for the counter curve in the window outline at the base of the rear roof pillar. First introduced at BMW in 1961, it owes its name to Wilhelm Hofmeister, the head of BMW body design at the time, and since then has appeared on almost every BMW.
Coming from the front, the characteristic crease line takes an exciting movement towards the rear-end and gives every BMW a suitably distinctive tapered shape. It divides the sophisticated surfaces of the side, accelerates the vehicle even when standing still and underlines its dynamic forward thrust. In addition, the door handles are precisely integrated in the crease line, further enhancing its effect.
Horizontal lines at the rear emphasise the width in a sporting way and create a low optical centre of gravity. The muscular wheel arches appear prominently and underline the dynamic character of the vehicle. The horizontal styling of the light elements typical of BMW not only ensures optimum recognition but also underlines the breadth of the rear and the sportingly stable stance of the vehicle.
The drivers’ area: The principle known as driver orientation is essential for the interior design of every BMW. All the controls and surfaces are directed towards the driver, allowing an optimum in overview and ease of operation for an unrivalled driving experience.