DOUBLE SPACE FOR BMW - PRECISION & POETRY IN MOTION.
In partnership with the BMW Design Team, British designers Edward Barber & Jay Osgerby created an impressive installation under the banner of “Precision and Poetry”. It was on display during the 2014 London Design Festival.
The installation consists of two reflective aluminium objects that revolve on their own axis. BMW and Barber & Osgerby share a passion for technical innovations and cutting-edge materials. With both partners, this spawns structures that evince ingenuity and are simultaneously minimalist and emotionally charged.
QUIET MOTION (RONAN AND ERWAN BOUROULLEC, 2013).
The BMW i focus on lightweight construction, transparency, eco-friendly materials and the new quiet driving experience in BMW i models inspired the designers Ronan and Erwan Bouroullec to create their installation QUIET MOTION, a symbol of noiseless driving.
Four rotating platforms made of BMW i typical, sustainable materials invited visitors to the Salone del Mobile 2013 to simply relax. The installation interprets movement and contemplation and, at the same time, depicts the pioneering vehicle design of BMW i in a minimalistic and aesthetic form.
The sculpture ‘Dwelling Lab’ by Patricia Urquiola and Giulio Ridolfo based on the BMW 5 Series Gran Turismo turns viewing conventions upside down: it enables beholders to experience the interior before the exterior.
The BMW 5 Series Gran Turismo was developed from the inside out. It interprets the interior as a space for dwelling that needs to be designed and used. This principle inspires Patricia Urquiola to employ innovative material to design the interior of the BMW 5 Series Gran Turismo as an atmospheric space for adventure.
SESTOSENSO (PAUL COCKSEDGE, 2011).
Inspired by the full-LED headlights of the BMW 6 Series Coupé, the light designer Paul Cocksedge reinterprets the theme of ‘light’ with ‘SESTOSENSO’. His mystic light installation places the focus on the magic of this technology.
The new full-LED headlights seem to create light invisibly and inspire Paul Cocksedge to exploit this effect in his installation SESTOSENSO. Only when the viewer looks through the red lamps does the magic power of the light become visible. Previously invisible, the BMW 6 Series Coupé suddenly appears.