Design classics don’t become older. They become more timeless.

The design of BMW has never been directed towards standards – instead it sets them. Through the consistent further development of evolved values. On the basis of its own history and its own fundamental convictions. With the aspiration to have a style-forming impact on the current epoch. Through pioneering ideas.

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Take a trip through the decades of BMW Design.

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THE 1940S.

A new decade begins, and the BMW 328 continues to create a stir like no other roadster – both on and off the road. In addition to countless racing successes, it also sets other new standards: Its striking contours and integrated headlights combined with a systematic lightweight-design concept ensure that it remains a coveted collecter’s item to this day.

The BMW 328 Mille Miglia

Legendary lightweight construction.

  • 1940 – BMW 328 Mille Miglia

THE 1950S.

A dominant aspect of the 1950s are the BMW 500 Series models, which develop into a mainstay of the company in the course of the decade. Highlights include the BMW 501 – the first BMW automobile to be built completely in Munich – and the ultra-exclusive BMW 507, which is crafted by hand in line with indivdual customer needs and wants.

The BMW 507

The ‘Dream of the Isar’.

  • 1955 – BMW 507 Roadster
  • 1951 – BMW 501

THE 1960S.

In the early 1960s, BMW presents the “New Class”. Its first member, the BMW 1500, is a completely new type of automobile: compact, sporty, versatile. This new concept immediately generates excitement, with orders outstripping production capacity. It is followed by other variants and models, which form the foundation of the current BMW family. The launch of the BMW 1500 also sees the debut of the Hofmeister kink. To this day, this counter curve in the window outline at the base of the rear roof pillar has appeared on almost every BMW.

The BMW 3.0 CSi.

The BMW cult car of the 1970s.

  • 1968 – BMW 3.0 CS
  • 1966 − BMW 2002
  • 1965 – BMW 2000 CS

THE 1970S.

In the 1970s, BMW introduces series designations for the models that follow the ‘New Class’ – the first automobile manufacturer to do so. The BMW 5 Series makes its debut in 1972, marking a new design era characterised by sportiness, elegance and balance. This is followed in 1975 by the compact BMW 3 Series sport sedans, which are to become the company’s most frequently sold models. With the BMW 7 Series in 1977, BMW redefines the concept of luxury sedans and sets new standards in the fields of electronics and driving safety.

The BMW M1.

A sports car with profile.

  • 1978 – BMW M1
  • 1972 – BMW 5 Series
  • 1975 – BMW 3 Series
  • 1977 – BMW 7 Series.

THE 1980S.

In the 1980s, BMW expands its core model series in the form of the second-generation BMW 3 Series, BMW 5 Series and BMW 7 Series. This is accompanied by a series of exciting technical innovations. The BMW M3 brings genuine motorsport feeling to the street for the very first time and becomes the world’s most successful saloon car. And with its state-of-the-art technology, the BMW Z1, which is originally intended as an experimental design study only, becomes the legitimate successor to the legendary roadster from the 1930s and 1950s.

  • 1986 – BMW 7 Series
  • 1988 – BMW Z1 Roadster

THE 1990S.

In the 1990s, BMW enjoys a series of ever-increasing success. New models such as the dynamic BMW 850 CSi Coupé or the BMW Z3 enrich the BMW line-up with their new, exciting design facets. In early 1999, BMW presents the BMW X5, a combination of BMW typical dynamics and an off-road vehicle with all-wheel drive. The BMW X5 not only pioneers its own vehicle segment, but is also destined to remain the most successful model for years to come.

  • 1998 – BMW 3 Series
  • 1994 – BMW 7 Series
  • 1990 – BMW 8 Series
  • 1995 – BMW Z3 Roadster

THE 2000S.

New models for a new millennium. As of 2000, the entire model range is expanded to included new series and variants. In addition to the new version of the BMW 6 Series, BMW also offers the so-called Sports Activity Vehicles, in the form of the X variants. And with the BMW 1 Series in 2004, BMW makes its first-ever foray into the compact class.

  • 2004 – BMW 6 Series Coupé